So, I work in software and so I know that sometimes a software vendor is not able to do things in as streamlined a manner as possible. However, Cakewalk has taken the cake (no pun intended) when it comes to doing whatever they can to piss off their customers. I have been using (and upgrading) Cakewalk software for almost 10 years. When their new X1 was announced I was all kinds of giddy. When it was released I was even more so… until I tried to upgrade.
What? I need to get customer service to validate that I can purchase your software? Never mind that all of my purchases can be easily seen on my existing Cakewalk.com account.
So, me being a loyal customer (did I say I've been using their stuff for almost 10 years) I contacted Cakewalk technical support… last Wednesday.
Today is Monday the 13th and I'm still waiting for customer support to give me permission to upgrade their software.
Like I said; I'm in the software business and I know that sometimes you can't just let things go. But seriously? I have NEVER seen a company force you to wait for customer service to give you the green light to PURCHASE an upgrade for a RELEASED software package. I already have a love/hate relationship with Sonar. Guess which way the scale is starting to tip…
Companies are streamlining signup and checkout processes and those guys makes it harder for you to PAY THEM… ouchhh 🙂