If you’re thinking about putting your company’s Web presence on Amazon’s computers (using EC2), you might want to ask yourself a few questions. Does Amazon already compete with your business in any way? How long before Amazon does compete with you? Do you want to put your online business in the hands of a potential competitor? Do you want Amazon to know more about your business than it already does? No one’s suggesting Amazon is actually going to spy on your business’s bits and bytes (which are already encrypted anyway, right?), but they can learn a lot simply by knowing your capacity needs, your business’s Web traffic patterns, your scale-out and failover strategies. Just by metering your Web usage, they know too much.